Analysis of the development status of China's wire harness industry

First, the stage of development of China's wiring harness industry At present, China's huge wiring harness market demand has attracted the eyes of foreign investors, foreign enterprises from the shore to watch the fire to enter the strong. With foreign wire harness enterprises have entered China's wiring harness industry, undoubtedly exacerbated the fierce competition in the domestic wiring harness industry. Due to the late start of the domestic wiring harness industry, in the management concept and technical standards, and well-known foreign brands of wiring harness, there are many gaps. Therefore, the domestic wiring harness enterprises in the "Dance with the wolves" status quo, the need for some of the necessity of rectification. Released by the industry information network, "2015-2020 China wiring harness market operating situation and investment direction analysis report" was analyzed. At present, there are thousands of domestic wiring harness manufacturers, are the lack of a clear guiding ideology and excellent technical standards, and in order to occupy the market share, more than low-priced marketing approach, competing to reduce production costs. Some harness manufacturers in order to ensure that the harness production costs are low enough, and even wanton use of low-quality raw materials, resulting in a decline in the quality of harness products. Undoubtedly, China's wiring harness from a large country to become a powerful wiring harness journey full of thorns. However, people engaged in the harness industry hope that the national harness industry unity, and strive for excellence, to create their own brands, and foreign wire harness companies to compete with some of the highs and lows. Then, the domestic wiring harness industry should first correct the "low-cost competition" of the bad wind, the competition will be located in the target wiring harness products with excellent cost-effective. In general, "Dance with the wolves" is a challenge, but in the "wolves" at the same time, but also brings the opportunity to learn, which is the domestic wiring harness industry breakthrough opportunities for progress. At present, the domestic wiring harness manufacturers may not be the most important need to bury their heads in the action, but should be up to reflect on the enterprise development strategy, timely adjustment of enterprise development ideas, so as to promote enterprise innovation and improve. Second, China's wiring harness industry development overall overview of the wiring harness is today's electronic, information age industry in the fastest growing, the largest market demand, the installation of one of the most convenient products. From the popularity of household appliances to communications equipment, computers and external equipment, as well as security, solar energy, aircraft, automobiles and military instrumentation are widely used wiring harness. Industry analysis, especially in China's 3G on the horse, home appliances, automobiles and industrial information technology and other aspects of policy and market driven, China's wiring harness production in 2015 will exceed 60 billion sets; and market demand will continue to climb, which will be a powerful driving force in the demand for wiring harness processing equipment, and spawned a number of highly competitive wiring harness equipment manufacturing enterprises. In recent years, China's wiring harness industry output is shown in the following chart:

After decades of development, China's wiring harness industry from scratch, from small to large, has a certain scale, its production of wiring harness products to meet the majority of market demand. In the world, the development of anything can not be smooth sailing, always in contradiction to correct their own deficiencies, so as to move forward. At present, China's wiring harness industry in the development process, but also encountered a number of problems. First, a wide range of products as well as standards Production plan is difficult to coordinate the production of wire harness industry, although the raw materials are not much, but the wire harness products are up to tens of thousands of kinds. Hao Zhi Electronics alone, although not every month to produce tens of thousands of products, but the monthly production of more than 300 kinds of product varieties, and constantly changing every month. At the same time, as companies have to adapt to changes in the market, it is necessary to adjust the production standards according to market requirements, resulting in the same specifications of the product, there are often several standards. The above characteristics, to the wire harness industry production plan management has brought trouble, objectively aggravated the complexity of enterprise program management, but also to the enterprise cost management has caused considerable difficulties. Second, the diversification of customer demand, production orders change frequently Customer requirements are diverse, and there is a great deal of variability, such as delivery, production requirements, resulting in production orders must be accompanied by the corresponding changes to the production management has caused considerable difficulty. According to the analysis of the actual situation of Huicheng Yuan Electronics, the proportion of changes after the confirmation of orders accounted for more than 10% of the total sales volume. The existence of the problem, resulting in information systems, necessarily adapt to changes in production orders, and provide information on changes in sales orders to the production sector of the transmission method. Therefore, harness manufacturers need to effectively carry out the combination of information, Suzhou Hui Cheng Yuan electronic ERP system, the ability to optimize the analysis of this information, the other harness industry colleagues are in a position to establish their own ERP system. Third, the increasingly complex production methods, collaboration is still not strong Wire harness industry production, for the typical single production, but the same model, different production orders, but through different production workshops, each other need to divide and conquer. Product variability and frequent structural changes are bound to cause difficulties in production. At the same time, combined with the special nature of the production of wire harnesses, coupled with the collaboration is not strong, resulting in each other can not be effectively articulated, thus creating considerable difficulties in production management. Fourth, the production cycle requires a shorter time that is money, the market competition is increasingly fierce, forced by the pressure of its industry market, the customer on the quality of wire harness products and delivery time to put forward more and more high requirements. At the same time, due to the wire harness production process is determined, many wire harness manufacturers have a relatively long production cycle. How to shorten the delivery time, China's wiring harness industry has to think about the problem. Fifth, the lack of innovation ability China's wiring harness industry has a strong learning ability, but the ability of independent innovation is slightly inadequate. Most of the harness manufacturers of independent design and development capabilities are poor, basically staying in the introduction, imitation of the low level, has not yet fully mastered the harness design technology, there is no formation of wiring harness products, materials, processes and equipment, the organic combination of the development mechanism. Third, China's wiring harness industry development characteristics analysis With China's sustained rapid economic growth, further expanding domestic demand, the market has a huge rigid demand for wiring harness, wiring harness industry development has accelerated significantly. However, due to the objective reasons of historical development, the development of China's wiring harness industry presents its own unique characteristics, these need to cause the wiring harness industry colleagues attach great importance to. The harness manufacturers need to target the characteristics, targeted, take strong measures to achieve China's wiring harness industry, stable and faster effective development. The number of wiring harness enterprises, single small-scale Overall, China's wiring harness industry has a large number of small-scale characteristics. At present, there are thousands of wiring harness manufacturers in China, wiring harness industry production concentration is low, the top 10 wiring harness manufacturer enterprises accounted for the market share is only in 20%. The market is also constantly emerging new wiring harness manufacturers. Although there is a need for the market, but more new harness manufacturers do not have a certain level of technical strength as a support, there is no perfect service system network, there is no clear direction of development, these harness manufacturers are more to follow the trend of the trend, doomed to be difficult to develop in the harness industry for a long time. The current wiring harness industry is a mixed bag, I ruled that China's wiring harness industry still needs to go through a long period of globalization, market baptism, in order to appear a number of large-scale, market competitiveness of large-scale wiring harness manufacturers. At the same time, Europe and the United States and other developed countries in the wiring harness industry after hundreds of years of development history, in the process of economic integration, industry polarization is obvious, the market concentration is relatively high, the formation of internationally renowned wiring harness brand, these brands are occupying the vast majority of the country's wiring harness market share of sales. According to the state of international development experience, China's wiring harness enterprises must be strong, based on the strong, constantly in the market in the doldrums, the launch of capital operations, bigger enterprises, or the future fate is difficult to measure. At the same time, China's economic globalization and harness industry to maturity along with each other, then the harness industry must be put into the globalization of the background of thinking, to take the "wolf as a teacher" strategy to learn from it, to take the "wolf as a friend of the strategy" and its cooperation, to take the "wolf as an enemy strategy", to take the "wolf as a friend of the strategy". "Wolf as the enemy strategy", self-pressure, accelerate the run, strong body to become the market leader. Harness market competition is fierce, the price war as the main marketing tools Due to the harness industry's overall concentration is not high, and harness products with low technical content, price competition has become the main means of marketing. As many customers have a preference for low-priced products, small businesses will have the opportunity to take advantage of the vicious price competition is a direct result of a serious impact on product quality. Some companies in order to reduce costs, it is possible to use low-quality low-priced raw materials, resulting in a decline in product quality of the wiring harness, affecting the quality of the project. What's more, some low-priced enterprises may not be able to deliver on time, affecting the delivery schedule, in short, the consequences are endless.

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